WHAT IS CCPA, AND WHAT ARE ITS IMPLICATIONS FOR B2B MARKETING?

The California Consumer Privacy Act is a landmark legislation in privacy that grants California residents more control over their personal information. Starting next year in January 2020, the CCPA lays out strict rules concerning how businesses collect, use, and share personal data. Its reach extends farther than just consumer marketing and into B2

The basis of email marketing is ensuring that people actually want to receive your emails. One of the best and widely used practices for this is called double opt-in. This technique will further improve the quality of your emailing list and help to win over the trust of your target group. Let's talk more about what double opt-in is, and the benefit